Natalie Glebova, Miss Universe 2005, has been appointed as a brand beauty ambassador for BSC cosmetics. Her beauty and her gesture has won millions heart of Thai people.
ICC International, the producer of BSC cosmetics, has launched a campaign with Miss Universe 2005, Natalie Glebova, as its Brand Beauty Ambassador to encourage Thai women to think positively as a means of encouraging and fighting the country's economic and political difficulties. This 40-million baht campaign, called "Think Positive Think BSC".
A company claims that female consumers in Thailand have been suppressed by economic and political uncertainty, and this has made their lives stressful.
"With the high level of stress, many women shoppers have decided to halt their spending, because their sentiment has been destroyed," said ICC International's vice president for cosmetics and perfumes.
Natalie Glebova, Miss Universe 2005, has been appointed as a brand beauty ambassador for BSC cosmetics. Her beauty and her gesture has won millions heart of Thai people.
Vice president said that last year Thailand's market for counter-selling cosmetics enjoyed good growth of 10-11 percent to 12 billion baht and ICC's sales of BSC cosmetics also increased 12 percent last year and took a 12-per-cent share of the market.
But this year, overall first-quarter sales of counter-selling cosmetics grew only 2 percent year on year, she said and added "We (BSC cosmetics) achieved sales growth of only 5 percent in the first quarter, lower than the target of 10 percent we set at the beginning of the year."
Moreover, ICC International's advertising manager for cosmetics and perfumes said the economic slow-down had affected mostly female consumers in the middle-class segment, which had seen the greatest cuts in spending. This group of consumers has been burdened with higher expenditures because of oil-price increases and has less confidence in its future.
The new "Think Positive Think BSC" campaign has been launched to encourage local female consumers to think positively and avoid negative thinking in this time of economic and political uncertainty, because this can lead to a lack of creativity, ad manager said.
"We believe Thai women can be a significant mechanism in moving this society. And if they change their point of view to the positive side, it will lead to improvements to themselves, their organizations, the country and our society," she said and adding that ICC International has appointed Natalie Glebova as Brand Beauty Ambassador and the presenter of the campaign because she is a woman who always thinks positively. "Glebova gave an interview when she was in the final round of the 2005 Miss Universe pageant in Bangkok and said the most challenging thing in her life was thinking positively about each issue."
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